How could a fashion brand leverage his Instagram strategy? On saturday September 12th during the NYFW we are gonna assist to the first Instagram Fashion Show by the brand Misha Nonoo.
The 29 years old fashion designer started showing at the NYFW in 2011 and this season is gonna hack the way to digitally promote a fashion collection during one of the most crowded period for fashion brands.
This event it’s yet another sign of the mutual affection between Instagram and the fashion industry, following the recent hiring of former Lucky EIC Eva Chen in a newly-created role overseeing fashion partnerships.
Anyway, to this event Misha has created a brand new Instagram account that is still closed and it will open to show The Misha Nonoo SS16 collection live on Saturday September 12th at 10AM EST
The fashion show is going to be live on Instagram account mishanonoo_show
No further detail has been revealed by the designer on this kind of event, so we are truly curious about what is going on.
This could be a new way to promote online fashion brands and a massive new digital marketing strategy for the whole fashion sector.
We are gonna follow the event on our facebook page and instagram page that we strongly recommend you to follow in order to stay update about this event and the previous countdown with more backstage insights.
As usual NYFW represent the maximum integration between fashion and new technologies, contributing to create new communication channel and even more engage between fashion lovers and fashion brands.
So Milan and Paris fashion week have to answer with the creativity of their designers and shows. The annual fight for fashion podium is open and we have the chance to partecipate with our social accounts.